Prepared for Aliven Method

The Marketing
Blueprint

Come home to a message that converts.

BLUEPRINT SESSION  |  SEPTEMBER 9, 2026

How today works

Everything you see is a draft, and every deliverable already exists in draft form in your folder: homepage, both email sequences, texts, ads, and the sourced research. Your reactions make it right.

1

We present

Every piece was built from your own words: the pre-work, our July call, and your members' real comments.

2

You react

Gut reactions are data. If a line does not sound like you, we fix it together, live.

3

We decide

Four decisions get settled today. Pricing and the high-ticket program arrive as recommendations to approve or adjust, the DMT question arrives with our recommendation attached, and the lead magnet details are genuinely open.

Four decisions today: the price, the high ticket, the DMT spine, and the lead magnet. We end on time at 9:00 AM Eastern.

Where you are today

Your numbers, from your own worksheets: the pre-work snapshot and your Offer and Delivery sheet. Shared the way you shared them: honest, not inflated. No judgment, just the starting line.

The honest read: the product is loved, the audience is small, and nearly every member met Shani in person first. The whole job of this plan is to make the message do what meeting Shani does now.

Paying members10
Monthly revenue$500
Email contacts208
Instagram followers3,100
Site visitors per day15
Classes in the library99

What we heard

Your words and your members' words. This is the raw material for everything.

The problem, in her words

  • I'm struggling to find quality yoga classes where I live.
  • Feeling numb, tired, on autopilot, disconnected from herself.
  • You have feelings but you cannot actually feel them.
  • Before class, almost every woman says: Hi, I'm here and I'm really not flexible.

What Aliven must never sound like

  • Just another online studio
  • A Boho Beautiful knockoff
  • Cringy spiritual monetization
  • Selling body transformation or weight loss

Love love love, what a perfect reset to come back to myself.  Bernadette, member

The story we tell

Read aloud in session. Shani, correct anything that is not true.

You remember what it feels like to move and feel like yourself. Maybe it was a class on a trip, maybe years ago at a studio you loved. Then life got full. The classes near you are expensive or not good, and the free videos are too easy to matter. So you stopped moving. And slowly, you stopped feeling like yourself: stiff mornings, low energy, days that blur past while you feel further from your own body.

Shani built Aliven Method for exactly this moment. A professional dancer who lived under constant pressure about how her body should look, she learned on the mat that movement could be about how you feel, not how you look. More than ten years of teaching and a master's degree in dance movement therapy later, she teaches the classes she wishes someone had handed her.

The path is simple. Join. Plan your path with her. Move anywhere.

Week by week you get stronger in your body, clearer in your feelings, and connected to something deeper. And then one day you notice it: wherever life takes you, you are at home in your body.

You have come home to yourself.

The market picture

Checked September 4, 2026. The full sourced report is in your folder.

What online memberships charge

Alo Moves (3,000+ classes)$12.99/mo
Melissa Wood Health$14.95/mo
Boho Beautiful$17.99/mo
Practice with Clara (solo teacher)$18.99 to $34.99/mo
Glo$30/mo
The Class$40/mo
Aliven today$45/mo

The gap is real

Everyone sells fitness, flexibility, or convenience. Nobody sells therapist-grade movement for emotional reconnection. Come Home to Yourself has no collision.

Shani's claim checks out

No consumer dance movement therapy membership exists. Legitimate DMT lives in graduate programs and clinics at $60 to $180 per session. The only online movement membership built by a master's-level dance movement therapist is defensible and checkable.

Sources: verified pricing pages and Meta Ad Library captures, September 7, 2026. Full citations in the Market Research Report and the Creator-Led Fitness Conversion Benchmarks doc in your folder.

Your BrandScript

The StoryBrand 7-part framework, built from your pre-work.

A character

A woman who wants to move her body in a way that actually reaches her, so she feels strong, energized, and like herself again

Has a problem

She feels numb, tired, disconnected from herself. In her words: "you have feelings but you cannot actually feel them"

Meets a guide

Shani: a professional dancer who found a mat where her body was accepted, 10+ years teaching, master's in dance movement therapy

Who gives her a plan

1. Join   2. Plan your path   3. Move anywhere

And calls her to action

Direct: Start your membership.  Transitional: the Free 5-Day Reset

That helps her avoid failure

Another year of the slow drift: stiffer, more tired, and further from yourself

And ends in success

From too tired to feel her own body, to strong, present, and moving every day, wherever she is

The five PEACE soundbites

The cornerstone of the Messaging Canvas. React to each one out loud.

P

Problem

Without regular movement, you feel it everywhere: your body gets stiff and weak, your mood goes flat, and your days slide onto autopilot, further and further from yourself.

E

Empathy

We know that feeling of being far from your own body: stiff, tired, flat. Nothing is wrong with you; you just have not had movement that reaches you.

A

Answer

Aliven Method is online classes you can do anywhere that make you feel alive, taught by one teacher who actually knows you.

C

Change

You become a woman who moves every day and feels like herself again: stronger in her body, clearer in her feelings, and connected to something deeper.

E

End Result

Wherever life takes you, your classes come with you. Strong in your body, clear in your feelings, connected to something deeper. You have come home to yourself.

The words that run everything

The controlling idea filters every post and email. A feeling-forward headline leads the page. The tagline is the emotional close, not the pitch.

The controlling idea

Movement brings you back to yourself.

The kill filter: if a post, email, or page does not say or serve this idea, it does not ship.

The hero headline, the feeling first

Feel strong, clear, and connected again.

Strong is her body, clear is her feelings, connected is the deeper thing, said plainly. The member-proven tagline, "Come Home to Yourself," moves to the page close, email sign-offs, and brand moments: the story earns the phrase.

The one-liner (recommended)

Life gets full, movement falls away, and you feel it everywhere: stiff body, flat mood, further from yourself. Aliven Method is online yoga, strength, and meditation with a teacher who actually knows you, so you feel strong, clear, and connected again, and come home to yourself.

Your homepage, shown

The hero as it would render on your current Payhip site. Complete copy is drafted and Payhip-buildable.

alivenmethod.com
DRAFT

Feel strong, clear, and connected again.

Online yoga, strength, meditation, and movement therapy with Shani, a teacher who actually knows you. Move anywhere.

Start Your Membership

Not ready? Get the Free 5-Day Reset

DRAFT on purpose: the words above get confirmed today, two slides back. Then, down the page: stakes, pillars, guide, plan, proof, pricing, FAQ, and the Come Home to Yourself close. Full copy, section by section, is in the Homepage doc, plus exportable arched graphic assets so it all looks custom inside your current builder.

SESSION DECISION

The Free 5-Day Reset

Replacing a quiet trial link with a transitional call to action. The argument comes from your own funnel.

What your numbers say

  • Last 90 days: 4 trial starts, 2 conversions, on roughly 1,350 visits.
  • The 2-of-4 conversion rate says the offer works when someone actually tries it.
  • The 4-of-1,350 start rate says almost nobody is being asked in a way she can say yes to.
  • So the argument is placement, not popup magic: make the ask visible.

What we do instead

  • The Free 5-Day Reset: five short classes, one per day, by email. Assembled from five existing library classes; Shani records only five one-minute intros.
  • Lives in the hero, plus a popup run as a 30-day test with a kill switch: if opt-ins do not beat the current trial rate, it comes down.
  • You see a designed preview first (timed or exit, once per visitor, easy dismiss, in the mock-site style) before anything goes live. If Payhip cannot host it, the fallback is a MailerLite embed or the hero alone.
  • Decision: the Reset as drafted, or a reworked version of the current trial.

The email engine

Both sequences are fully written, in Shani's voice, ready for MailerLite. Here is one of them, word for word.

Two sequences, ready to load

  • Re-engagement, the 208 you already have: 4 emails, from it's been a while to one quiet invitation. Plus 3 text variants for the 40-number list; text converts high and runs first.
  • Welcome nurture, after the Reset opt-in: Days 1 to 5, one class per day; Day 5 adds Shani's story. Day 6: the invitation, one clear button.
  • Every email: one idea, one link, mobile-first
  • This sequence is your scientific lab before any ad dollar is spent.

From: Shani   To: [first name]

why I built this (my story)

Day 5, and the truth about where Aliven came from.

Hi [first name],

Before your last class, I want to tell you why Aliven exists.

I've been a dancer since I can remember. Dancing professionally, I lived under constant expectations about my body and my form.

Then I found yoga. On the mat, my body was accepted. My strength was a positive thing. Movement stopped being about what it looked like and became about how I felt.

I went on to teach for over ten years and earned a master's degree in dance movement therapy, because I believe movement can create deep realizations about yourself and your own life. ...

Day 5 of the nurture, verbatim. Full sequence in the Email doc.

SESSION DECISION

The offer: two tiers

Both ends of the market, nothing mushy in the middle. Now with names.

The Aliven Library, with the Studio above it

Low ticket, zero friction, high volume

  • Self-serve: 99 classes and growing weekly
  • Easy yes, the front door to everything, feeds the high tier through the nurture
  • The Studio tier keeps the intimacy (path call, WhatsApp line, Shani's feedback) exactly as your 10 members have it today

The Homecoming Program (working name)

High ticket, personal, deliberately scarce

  • 12 weeks with Shani, opened at $3,000 in consultations, 5 pilot seats. Our recommendation, with the evidence; tell us where it lands wrong.
  • Application and a real conversation, Shani introduced early, never a buy button
  • Guardrail: we say the credential, never treatment, diagnosis, or outcome claims. Our recommendation, owner decided today: your attorney confirms any therapy wording before it publishes, with BB supplying the exact claims list

Your own pre-work: Originally we wanted to create a high-ticket course that combined all of the pillars, and that is still the goal.

Our recommendation: dance movement therapy is the SPINE of the high tier, positioned as credentialed movement work, not treatment. And per Shani's own pre-work note, the DMT classes stay inside every membership tier, never a separate class paywall; Homecoming is personal 1:1 work with her. Shani reacts first; it is her degree and her call.

SESSION DECISION

Pricing: our recommendation

You asked what to charge, so here is one answer, not a menu. Today you approve it or adjust it; nobody designs from scratch.

The ladder

The Aliven Library (entry, self-serve)$19/mo or $190/yr
Founding launch: first 20, held for as long as they stay$10/mo
The Studio: path call, WhatsApp line, Shani's feedback$45/mo or $450/yr
The Homecoming Program: 12 weeks, 5 pilot seats$3,000 anchor

Why this works

  • $19 sits inside the verified creator band of $12.99 to $24.99; $45 as the front door sat above every brand we checked
  • The founding 20 at $10 is the velocity test from our July call, counted publicly, then $19
  • The boutique story moves to the Studio, where the intimacy lives; Practice with Clara charges nearly double for the same shape
  • Your 10 members: nothing changes. All are Studio automatically at their current price, and the 2 annuals ride out their $450 term.
  • $3,000 for 12 weeks sits inside verified somatic-program norms of $1,500 to $5,000

Sources: verified pricing pages and Meta Ad Library captures, September 7, 2026. Full citations in the Market Research Report and the Creator-Led Fitness Conversion Benchmarks doc in your folder.

The five-names campaign

Your cheapest growth lever, and it is already proven.

30%

of your current members came from ONE member's referrals (Jenna referred 3)

Honest expectation: 3 to 6 new members, at zero spend

How it runs with 10 members

  • Not a program. Ten personal conversations.
  • Shani asks each member personally, voice note in her own words: would you think of up to five friends who might love this?
  • Griffin sends a forwardable two-sentence note plus a personal signup link per member.
  • Referee keeps 50% off the first month, the offer that got your first 5 or 6 members.
  • Reward (recommended): a free month plus a members-and-friends live class with Shani. Relational, costs zero cash.
  • Shani closes every loop with a personal thank you. Three-week window, then it ends.

Organic now, ads gated

Slice, don't add: reels cut from the 2 to 3 classes Shani already films weekly. You have lost money on every ad so far; not again. The copy is written, and the gates decide when it spends.

The organic engine: 2 posts a week to start

  • “I'm really not flexible”: problem-first talking reels in the members' own words. The flagship.
  • Class slices: cuts from library filming, sequences and Shani's voice. Griffin edits.
  • “But We Are Real”: one dance movement therapy concept taught plainly. No competitor can copy it.
  • Letters, Out Loud: one line from the week's newsletter, 1 to 2 days before it sends.
  • The surgical play: the leaving Bali reel plus a QR card at the studios where Shani already teaches, aimed at the moment a woman flies home and loses her class. Every current member was created by that moment.
A Aliven Method
Sponsored

Almost every woman who walks into Shani's class says the same thing first: Hi, I'm here and I'm really not flexible.

Here is what she tells them. This was never about flexibility. It's about the feeling of moving through your days on autopilot, in a body that feels more like a vehicle than a home. ...

reel

Class footage, arched end card, movement in the first second

Get the Free 5-Day Reset SIGN UP

Cold ad Variant C, verbatim, as it would run in feed. Written, not live.

Before a dollar spends, the three gates that matter most: the warm 208 have converted, the Reset opt-in beats the old trial rate, and a written budget cap exists. All six gates are in the Ad doc. Total new Shani time: 2 to 3 hours a week. Total spend today: $0.

Three phases, one scoreboard

Each phase has an exit gate. Data decides, not feelings.

1

Message live + warm re-engagement

Weeks 1 to 4

New homepage and Reset live, emails to the 208, texts to the 40, five-names referral push. No ad spend.

2

Convert and test pricing

Weeks 5 to 10

Nurture running, founding-rate velocity test, first high-ticket consultations, organic engine at full rhythm.

3

Paid traffic

Gated

Meta ads to the Reset, then retargeting, then the high-ticket funnel. Platform migration decided here as its own project.

Weekly numbers check, monthly optimization pass, annual message review.

What you receive, and when

The invoice maps to this list. You own all of it.

In hand at the session (today)

  • The refined BrandScript, one-liner, and tagline decision
  • The five PEACE soundbites
  • The pricing decision: our recommended ladder, approved or adjusted
  • The marketing plan with agreed targets and exit gates
  • Every draft as it stands: homepage, emails, texts, ads, organic plan, sourced research

Finals by September 23

  • Locked homepage copy, both email sequences, three text scripts, the ad library
  • The named graphic assets: hero overlays, dividers, testimonial cards, Reset end card, pricing badges, bio header, leaving-Bali QR card. PNG and Canva, built for Payhip.
  • The high-ticket consultation outline and objection sheet (a full high-ticket BrandScript later is the standard $1,500 add-on)
  • The platform comparison one-pager: Kajabi vs GoHighLevel vs staying put
  • The Execution Kit: runbooks, Who Does What hours, 3 walkthrough videos, plus checkpoints at day 30 and day 60

The mock website, plainly: the deliverable is the copy plus this asset package built in the mock site's visual style, applied to your current Payhip site. From day 15, Griffin and Shani execute per the Who Does What table, shown on the next slide, with BB reviewing the built homepage before it goes live. And every piece of messaging is reviewed by a woman on our team, on the finalized Blueprint, before it ships.

Who does what

The table that governs the 90 days, on screen. Shani's new content time stays at 2 to 3 hours a week; Griffin gets estimates, not vibes.

PlayShaniGriffinBusiness Builders
Homepage rebuild (Payhip)

Approves every word

Builds, est. 6 to 10 hours, with walkthrough video 1

Copy, assets, build review before live

Reset + popup

~1 hour: five 1-minute intros in a batch block

Assembles pages, installs popup, with video 3

Copy, structure, designed preview

Emails (208) + texts (40)

Rewrites in her voice, sends the texts

Loads MailerLite, tracks, with video 2

All copy included

Five-names referral push

Voice notes and thank-yous, ~2 hrs over 3 weeks

Coupon codes, forwardable notes

Scripts included

Content engine (2 posts/wk to start)

2 to 3 hrs/week, the ceiling

Edits, captions, schedules, DM triage

Plan and four franchises included

Scoreboard + checkpoints

Reviews it with Griffin monthly

Owns the sheet, ~30 min/week

Day 30 and day 60 checkpoints, 30 min each

Summarized from the Messaging Application Playbook, section 5, which lists every play. The cut order if a week collapses: podcast outreach first, collabs second, then down to 2 posts. Never cut: the scoreboard, the re-engagement follow-through, or the referral thank-yous.

What happens after, honestly

You asked on our July call what happens when the Blueprint is done. Three layers, and the first two are included in the $4,500, along with the 30-day revision pass already in writing.

Layer 1: the Execution Kit

Included, built so you two can run it yourselves

  • A one-page runbook per Phase 1 play: build order, exact steps, done-when
  • The Who Does What table with honest hours (previous slide)
  • 3 screen-recording walkthroughs by Chris: Payhip homepage build, MailerLite sequence load, popup setup

Layer 2: two data checkpoints

Included

  • Day 30 and day 60, 30 minutes each
  • We look at the scoreboard together: what is working, what gets cut, what changes

Layer 3: more help, only if the data asks

Optional

  • If you ever want us building beside you, we shape that around what the scoreboard says you need
  • That conversation only happens at a checkpoint, with the data in front of us

Decisions confirmed today

Filled in live, together. The session ends on what you decided, not on what we deliver.

The price: $19 Library, founding 20 at $10, Studio at $45.  AGREED: ________

The high ticket: The Homecoming Program, 12 weeks, $3,000 anchor, 5 pilot seats.  AGREED: ________

The spine: dance movement therapy at the core of the high tier. Shani reacts first.  AGREED: ________

The lead magnet: the Free 5-Day Reset as drafted, or a reworked trial. Popup test yes or no.  AGREED: ________

The words themselves (headline, one-liner, soundbites) get corrected live as we go.

Business Builders

Come home to a message that converts.

Next: Business Builders delivers every final by September 23, woman-reviewed, with the Execution Kit inside it. From day 15, Griffin builds and Shani approves, per the Who Does What table, with data checkpoints together at day 30 and day 60.

BUSINESSBLDRS.COM  |  CHRIS@BUSINESSBLDRS.COM  |  877-378-6101

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